TX Nails and Fasteners Hires The Rebel Idea, Inc. to Expand U.S. Presence
One of Brazil’s leading nail and fastener manufacturing companies is gearing up to establish itself as a household name in the US. Focused on quality, competitive prices, excellent customer service, and becoming a new nearshore option for mid to large nail and fastener customers.
TX Nails and Fasteners hired The Rebel Idea, Inc., an Atlanta-based business development and marketing agency, to expand its presence in North America.
In the market for the past 10 years, TX has become one of Brazil’s leaders in manufacturing high-quality nails and fasteners. With a diverse product portfolio and technical expertise to match any specification required by the market, TX wants to become the preferred nearshore supplier to America’s largest nail customers. The company is a key supplier to large construction companies, industrial and OEM clients, and retail and home centers.
With a modern manufacturing plant strategically situated a few hours’ drive from two of the country’s largest export ports, TX has sent monthly containers to the US since early 2023. That gives the company confidence that its systems and processes are ready to grow its presence in the world’s biggest market.
“We looked at what we had done and knew we could reach for more,” said Marcus Martins, TX’s director. “Yet, to do so, we needed a more concentrated effort in the market. When The Rebel Idea’s team approached us, it felt like the right move from the beginning. Their expertise and physical presence in the U.S. make it easier for us to plan and execute our market expansion.”
With the signs of increasingly troubled conditions in the Asian supply chain and the high cost of ocean freight, it is important to have a nearshore supplier in a country with a long history of stability and exceptionally good relations with the United States. Brazil, where TX is based, offers a stable business environment and strong diplomatic ties with the US, ensuring a reliable supply chain for our customers. TX expansion into the U.S. is perfect for companies looking to reduce cost fluctuation and delays.
“Our team is working to map the opportunities and go to market with a value proposition unlike any other,” said Nauro Rezende, The Rebel Idea’s director of sales and new business. “TX can produce high-quality nails and fasteners equitably to the ones one would find at the traditional suppliers. Yet, it does so with faster deliveries, U.S.-based customer support, and an operation that is much more economically advantageous.”
Known for its traditional orange nail and fastener bags, TX products can also be produced, ordered on bulk and private labeled. The TX product line offers a wide range of fasteners, including box nails, deck nails, finish nails, siding nails, duplex nails, pole barn nails, nail guns, coils, and dozens of other options. This diverse portfolio ensures that we have the right product for every need, making us a one-stop solution for all your nail and fastener requirements.
For wholesale, OEM, private label, or direct import TX Nail products, email newbusiness@therebelidea.com.