AFC Industries Launches Redesigned Website and Red, White & New Discovery Challenge
AFC Industries, a leading provider of supply chain solutions, Vendor Managed Inventory (VMI), fastening systems, assembly components, and tooling solutions, announced the launch of its newly redesigned website at www.afcind.com.
The new website was built to make it easier for customers, suppliers, partners, and prospective employees to explore AFC’s capabilities, connect with experts, and discover how the company helps manufacturers simplify supply chains, improve productivity, and keep operations moving.
“Our customers don’t come to us looking for parts. They come to us looking for solutions that reduce their total cost of ownership,” said Joe Shoemaker, vice president of marketing, AFC Industries. “We designed this website to reflect that philosophy by making it easier for manufacturers to explore our capabilities, learn from our experts, and see how AFC helps reduce complexity throughout the supply chain. It’s another step in delivering the level of service and partnership our customers have come to expect.”
The redesigned site includes streamlined navigation, expanded solution pages, leadership videos, improved mobile functionality, and content focused on AFC’s core business areas: Components, Tooling, and Aerospace & Defense. Visitors can also explore AFC’s Vendor Managed Inventory programs, tooling solutions, industry expertise, company culture, and growing operational footprint.
To celebrate the launch, and inspired by America’s 250th anniversary, AFC is introducing the Red, White & New Discovery Challenge, an interactive online experience that guides visitors through key pages of the new website.
Participants will follow a series of Discovery Stops across the site before completing the final entry form. Eligible participants who complete the challenge by July 31, 2026, will be entered into a random drawing for several prizes, including a $250 Gift Card and additional gift card awards.
“The Red, White & New Discovery Challenge is a fun way to introduce visitors to everything our new website has to offer,” Shoemaker said. “As the country celebrates 250 years of American innovation and progress, we wanted to create something that encourages people to explore, discover, and learn more about how AFC supports the manufacturers who keep industry moving.”
The new website and Discovery Challenge are available now at www.afcind.com.