© American Fastener Journal 2020 All Rights Reserved
American Fastener Journal Ad Rates
Proper notification will be given in the event of any ad rate changes. Contracts in effect at the time
of any rate change will be honored and unaffected for the duration of the contract. A rebate will be
awarded to those advertisers who, within a 12-month period, have used additional ad space to
allow for a lower rate than that for which they were invoiced. A short rate will be sent to those
advertisers who, within a 12-month period, do not use the amount of ad space upon which their
billings have been calculated. The 12-month contract period starts with the first insertion. All rates
are effective January 1, 2023.
Black & White Rates:
Bound-in or tip-on inserts: call for quote
Bleeds: add $150.00, Color: add $250.00
Color Rates (in addition to B & W rates):
Four-color process (CMYK): $750.00
Black plus one PMS color (non-metallic): $695.00
Covers & Special Positions:
Inside Front Cover: $850.00
Inside Back Cover: $750.00
Back Cover: $950.00
Center Spread: $1295.00
Reserved positions other than those specified are available at an additional charge. Call for rates
and availability. Call for special rates and positions in the annual American Fastener Source Guide.
Digital Ad Rates:
Ad rates for the American Fastener Journal and the American Fastener Source Guide include both
the printed and digital versions. There are NO additional charges for the digital advertising in these
publications. All digital ads are hotlinked to the advertiser's email address and website.
Color and/or black & white reprints are available. Minimum order is 1,500 pieces. Call for rates.
Fastener Literature Profiles (FLPs):
In the November/December issue of American Fastener Journal and in the annual American
Fastener Source Guide, we include a four-color Fastener Literature Profile (FLP) section. Companies
can feature their catalog or brochure, along with a 50-60 word description. The rate is only $395.00
each. Pages are designed to accommodate eight listings per page, in alphabetical order. Only 15
companies will have their literature featured on the front cover of the November/December issue,
at the rate of $925 each. Space is limited and will be assigned on a first-come, first-served basis.
Quick Response (QR) Codes are available for placement in the Company Index section of the
annual buyer’s guide, the American Fastener Source Guide, for $125.00. QR Codes are fast
becoming an essential marketing tool within the fastener industry.
Company logos in the Company Index section of the American Fastener Source Guide are very
popular. Logos are a great way to make your company stand out among others on the page.
Company logos measure 1¼" wide by 1" high for maximum dimensions. Black & white logos are
$150.00; color logos are $250.00.
Call for placement and a quote. Standard dimensions apply.
Commission & Cash Discounts:
Agency commission (15 percent) is paid only to recognized agencies on gross billing of display ad
space and color. Commission is not allowed on the front cover position, banner ads, company
logos, QR Codes, Fastener Literature Profile ads or on such charges as artwork and conversions,
printing, backup and special handling charges. No agency commission is allowed if full payment is
not received within 60 days from invoice date. Our policy on sequential liability is that the
advertising agency and/or advertiser are jointly or severally liable for all advertising invoices.
Terms are net 30 days. Past due invoices of 60 days will have a HOLD placed on all advertising,
and a short rate will be charged if the advertiser is then non-qualified for their earned advertising